What is a Sqeeze Page?

A Squeeze Page is defined as a one page website that is designed to "squeeze" the visitor into subscribing to an email list or make a purchase by using call to action and/or incentives such as free gifts, additional information or exclusive opportunities that provide value for the subscriber/consumer in exchange for their purchase and/or the permission to send them emails in the future.

 

Why Should I Use a Squeeze Page?

It has been argued that the best use of a Squeeze Page is to build a database of users who you are able to reach out to with special offers in the future. However, through the years, Squeeze Pages have found a variety of uses from immediately selling products and services to creating value for affiliate offers wherein the Squeeze Page owner is able to build value in a product and utilize the Squeeze Page to direct the user to their affiliate link where they are paid a commission for the sale of that affiliate offer.

 

Key Components of an Effective Squeeze Page

• Design. The first and most critical component of an effective Squeeze Page is the design. Research has found that a website owner has less than 4 seconds to "sell" the visitor on why they should continue to view the website and consider the purchase of a product or service from the website or exchange their email address for something of value (the item of value is also called and incentive and is something tangible or intangible that the visitor will exchange their email address and permission to receive emails from the website owner for). At SqueezePagez.com, we pride ourselves on this component and incorporate color psychology and fluid visual paths to ensure that our client's visitors not only stay on the website to evaluate the value proposition, but they are visually guided through the websites design to view the entire message - thus providing our clients with a higher probability of converting the visitor to either make a purchase or give their email email address.
• Content. The second most critical component of an effective Squeeze Page is the content on the page. The typical practice in the past of building Squeeze Pages was to put as much ad copy (written text designed to sell something or build value) as you could on a squeeze page and give the visitor an abundance of information to try to sell them on why they should make a purchase or enter their email address. In today's web market, the rise of video now allows us to provide the same amount of ad copy, but in a more interactive, visually enhanced format. SqueezePagez.com creates turn-key video-ready squeeze pages that are designed for YouTube (or any embeddable video link) integration.
• Call to Action. The third and final component of an effective Squeeze Page is call to action. Call to action is simply telling the visitor what to do, how to do it, and why they want to do it in some cases where additional value needs to be established in the action).